2026 Rays All-Star Campaign
Art Direction •Graphic Design • Photography • MarketingWe hopped into the ring to get our Rays players voted into the MLB All-Star Game in Philadelphia.
To drive our graphics, photos, and video, we crafted a fresh campaign based off vintage boxing (from the film Rocky) and executed using riso print elements.
Although we knew other clubs would likely lean into boxing visuals, we had a unique style to tap into: Riso Print.
Inspired by the great community print shop, Print St. Pete, we had hands-on experience creating real overlapping riso art. This authentic intro helped us do something special.
Back-to-back ASG starts for the kid 🤩
— Tampa Bay Rays (@RaysBaseball) July 4, 2026
You deserve it, Junior! pic.twitter.com/T9xnkbGLcw
SUCCESS!
From concept to launch, this vote campaign was an overall success, thanks to creative excellence across design, video, photo, social, and marketing.
Success is adding new registered users to our marketing database.
Success is celebrating Junior Caminero starting at third base for the American League in the 2026 MLB All-Star Game.
Featured:
Photos by Will Vragovic and Davida Franklin
Assistant art direction by Joseph Sergio
Graphics by Joseph Sergio, Lisa Walesheck, Madison Hozdic, Casey Brochhagen, Carlin Bausch-Sanchez, Eleanor Klink
Video by Evan McGee
Social media by Wendy Kirkwood
Project management by Teddi Woodson
In-park activations by Sarah Edecker