Each year the Tampa Bay Rays designers pitch a season-long campaign concept to be utilized on social media, advertisements, billboards, ballpark signage, promotional items, and more. I developed this retro gritty and detailed collage look and it was selected by our group and approved by leadership. I took the lead on campaign execution through the entire historic 2020 season, culminating in the Rays second ever trip to the World Series. I evolved the look in the postseason, and again into the 2021 season as the visual campaign was renewed.