I created the 2022 Rays Visual Campaign and design system to be unique, versatile, simple and digital-first. I utilized customized noisy backgrounds, special palettes, and grainy photocopy textures and elements- a nod to underground zine culture. I added compartmentalized shapes that can be filled with branding, messaging, or eye-catching art. Finally, I used bauhaus german inspired shapes and lines along with the quirky Antique Olive Nord typeface to give the look a cohesive through line.